Graphic, Web and UI designer. Web development (HTML and CSS)
July 2014 Till November 2015
BMA – Bolh Management Advisors (Currently Founders Health) is a B2B company, It is a Medical billing company. The company after the merger, was named as Founders Health. A brand identity was designed for the company.
My work here is to facilitate the Marketing design collateral’s for company’s services and software.
|Brand and Brand Identity design for Founders Health.|
|BMA required a New Look for their Established Company.The company want to inspire confidence that comes with an established look, but simultaneously would like a fresh look that conveys that they bring new ideas to table.The new look is to be simple (minimalist) also would like the logo to convey a feeling — they want to be approachable and not give off a “distant” corporate feel, with a fresh perspective and new beginning.The company was looking for the look and feel of Investment Banks and Accounting/Consulting firms whose clients are similarly looking for a high level of competency and trust. At the same for it to be Simple clean look and which conveys confident, understated, sophisticated, simple, and cool.The idea behind the logo is formed by the plus (+) sign, as in the sign for health, which inturn worked on to form ‘F’ of Founders, as the logo symbol. The shapes in the logo is used as elements, as to convey of being dynamic. Further the brand colors convey being corporate, yet being as cool. Blue, shades of blue as Clarity and Productive, and Red being Passionate and Trust.|